Writing to Market (rethinking stuff they told us)

Authors are passionate.
About their art. Their creative muse. Their genre and its many permutations.
And the question of whether or not we should be ”writing to market” is not exempt from fiery brawling warlike spirited debate.
Writing to Market: a Definition
In a nutshell, “writing to market” simply means:
- Invest time researching what’s “hot” (selling lots) in the current market (e.g., vampires, werewolves, and/or zombies).
- If you value your career, write your next novel about vampires, werewolves, and/or zombies.