Book Promotion during COVID-19
There’s been a surprising amount of discussion—accompanied by a certain level of angst—about book promotion during the current pandemic.
The concern seems to be about the optics of promoting a new book you’ve written while readers may be struggling financially due to layoffs and stay-at-home sheltering orders.
Writers are understandably concerned about appearing heartless, callous, or tone-deaf about the real struggles faced by an overwhelmingly large swath of the population. Nobody wants to be lumped in with the selfish profiteers who bought up all the hand sanitizer for resale. Or those hoarding enough toilet paper to supply a Martian colony for a year.
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